Why are you on social media?

I read an interesting article the other day in SPOON Why are you in social media

Using social media is a given, for both private individuals and companies. But for many, it is unclear why, in which media and with what objective. Communicating and marketing yourself on social media requires both strategy and engaging material.

In the Content Marketing Association’s new report “The Role Of Social In Content Marketing” Irja Howie from the EnVeritas Group stresses the importance of having a strategy for how one uses content marketing and social media. “There’s only one thing worse than not being on social media and that’s being inactive on social media,” she writes.

For companies, it’s a fact that can have costly consequences. The conclusion is that social media requires content marketing and a clear strategy. Which social media a company should use is an important yet difficult question. But it must be answered before you get started. Many parameters influence the choice of social media and none are really more important than the other. Here are the main basic questions, the questions are as usually like the Elephant childs best friends, Why, Where, What, How, and When.

  • Why is it of interest?
  • Where is your audience?
  • What is my goal?
  • What do you want to communicate?
  • What resources do you have?
  • How will I measure, follow up and analyse?
  • When are you presence crucial?

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Ebba Ossiannilsson is an e-learning expert and consultant with a range of research interests in the use of digital technologies for learning, teaching and research.
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